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How to Avoid Marketing FOMO and Stay Focused on What Actually Works
Janette Downie Janette Downie

How to Avoid Marketing FOMO and Stay Focused on What Actually Works

Marketing FOMO is real. With new trends, platforms, and strategies popping up daily, it’s easy to feel like you’re falling behind. But here’s the truth: chasing everything means mastering nothing.

In the latest episode of Creating Space, we’re diving into why focus is your greatest marketing advantage—and how shifting to structured sprints, building a brand world, and eliminating distractions can help you grow smarter (not busier).

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Top Marketing Trends in 2025: What You Need to Know
Janette Downie Janette Downie

Top Marketing Trends in 2025: What You Need to Know

As we dive into 2025, marketing trends are shifting in exciting ways. From AI-powered websites to hyper-personalized branding, interactive ads, and smarter email strategies, staying ahead means creating meaningful connections with your audience. Discover practical tips to adapt and thrive in the evolving digital landscape.

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What Being a Swiftie Says About You as a Business Owner
Janette Downie Janette Downie

What Being a Swiftie Says About You as a Business Owner

Taylor Swift fans are more than just devoted, they’re experts in loyalty, storytelling, and reinvention. If you’re a Swiftie and a business owner, you’ve likely picked up a few of these genius traits. From creating FOMO in your marketing campaigns to embracing authenticity with your customers, this blog dives into what your Swiftie spirit says about your entrepreneurial style (spoiler: it’s all good things).

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How to Create a Brand Personality That People Actually Relate To
Janette Downie Janette Downie

How to Create a Brand Personality That People Actually Relate To

A memorable brand isn’t built on flashy logos or trendy colours alone, it’s the personality behind the brand that keeps people coming back. Your brand personality is how your audience feels about your business, how you speak to them, and how you show up in their lives. It’s what takes you from “just another brand” to a trusted favourite. In this post, we’ll guide you through actionable steps to create a brand personality that feels authentic, connects on a human level, and builds lasting loyalty.

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Going Viral Isn’t the Goal, Here’s Why
Janette Downie Janette Downie

Going Viral Isn’t the Goal, Here’s Why

Going viral might seem like the ultimate goal, but is it actually helping your brand grow? In this post, we break down why viral fame is fleeting and how focusing on genuine connections and brand authenticity can create lasting success.

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BUILDING SPACE CREATORZ
Janette Downie Janette Downie

BUILDING SPACE CREATORZ

Space Creatorz began as a bold idea to shake up the digital marketing world, driven by a vision of creativity, humour, and life-work harmony. From late nights and financial hurdles to finding our voice and building a stellar team, this is the story of how we grew Space Creatorz into the thriving agency it is today. If you're looking for an agency that’s cool, bold, and a little different in the best way, welcome aboard.

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